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V17 Cohorts
FOR MOBILE APPS
COHORT FINANCING
We help you scale —
and fund your next cohorts. V17 Cohorts gives you a Growth Advisor who has managed $1–5M in monthly ad budgets, cohort analytics and funding for part of your user acquisition.
This is not agency marketing management. Your team keeps full control, and the expert steps in selectively — when their experience is genuinely needed.
Sits in on strategy sessions, helps make the calls that matter, and passes on experience with large traffic volumes.
Team support
Helps keep CAC, LTV, payback and cohort profitability under control as you scale.
Cohort economics
Works out which channels and hypotheses are ready to grow, and how fast the budgets should rise.
Scaling strategy
They join as an advisor and help your in-house team make stronger calls:
The bigger the ad budget, the more a mistake costs. So alongside financing, V17 Cohorts gives you access to a Growth Advisor who has run marketing budgets in the millions.
A scaling expert — alongside your team
01
Growth Advisor
Once your data is connected and we’ve reviewed your cohort history, we may come back with a purchase offer.
The purchase amount for each new cohort is a portion of its UA spend. The fee is a fixed percentage of the purchase amount per month; collections are a share of that cohort's net revenue. We fund a portion of each cohort's ad spend; the rest stays with you.
Cohort purchases
02
Until a store or payment source is connected, net revenue is estimated. For subscription monetization, connecting store or payment-provider data additionally unlocks MRR, active subscriptions, and subscriber retention.
Connect your data sources and we send back live ROAS by cohort, payback curves, retention, a cohort triangle, and a shareable Funding Digest link.
01
Cohort intelligence
We read your full cohort history first.
Capital follows, for what’s next.
Capital follows, for what’s next.
02
What you get
03
How it works
remittance = purchased share × net revenue
Remittance
The purchased cohort’s share of that financed cohort’s net revenue each period — including organic revenue — until the purchase amount and accrued fee are cleared. Then the deal is closed.
Remit
0 / 4
monthly fee = rate × purchase amount
Monthly fee
We fund a portion of your next cohort's UA spend, based on a review of your cohort history. The fee rate is agreed upfront and fixed for the deal — no warrants, no board seat, no covenants, no personal guarantees.
Fund
0 / 4
STRONG
not yet
fit
A cohort health report across your full history — how each cohort paid back, month over month, with a per-factor breakdown.
Review
0 / 4
Read-only access to your MMP, App Store Connect, Google Play, Stripe, and other data sources. No SDK required.
Connect
0 / 4
2 / 2
Months outstanding
1 / 2
We purchase a share of a cohort’s future revenue and pay for it upfront. The fee accrues on the outstanding purchase amount every month until it’s cleared. Remittances include organic revenue.
remittance = purchased share × net revenue
fee = rate × purchase amount
How it’s calculated
There’s no fixed end date — collection continues until the purchase amount and fee are cleared, and nothing beyond that cohort’s revenue share is ever owed. The mechanism is the same for every cohort.
The fee is a fixed percentage of the purchase amount, charged every month until it’s cleared: agreed upfront, never repriced, never compounded. A cohort that collects quickly pays less; one that takes longer pays more.
Clear it faster, pay less.
04
Pricing
create your account
Create an account, connect your data read-only, and get your cohort analytics.
Not sure it's a fit?
2 / 2
No claims beyond the financed cohort’s revenue share
04
No collateral on the company or its assets
03
No covenants, no personal guarantees
02
No equity, no warrants, no board seat
01
What we never ask for
1 / 2
Used only to analyze your cohorts — never resold or shared
04
Any source can be disconnected or rekeyed at any time
03
Keys are encrypted at rest and never shown again after entry
02
Read-only access, least-privilege by default
01
Your data stays read-only
Subscriptions, in-app purchases, ads — any model, as long as revenue attributes to the cohort.
Attributable monetization
05
Net cohort revenue plus organic — strong organic only speeds up collection.
Recurring, forecastable revenue
04
Enough scale for cohort data to be meaningful; discussed case by case.
Recurring revenue
03
Enough observed periods to build a curve we can stand behind.
Sufficient history
02
Measured on mature cohorts, net of store fees and refunds.
Proven payback
01
These are illustrative starting points, not fixed rules — each case is assessed individually.
What helps, stated plainly.
05
What we typically look for
How the deal works, in plain terms.
06
FAQ
Is this a loan?
01
No. This is a purchase of a share in the future receipts of a specific financed cohort. There’s no fixed end date and no personal guarantee: you remit a fixed share of that cohort’s net revenue until the purchase amount and agreed fee are cleared, and our claim is limited to that cohort alone.
What happens if a cohort underperforms forecast?
02
Our claim is limited to that cohort's revenue share. If it collects slower or falls short of forecast, remittances slow down with it — there's no personal or company-wide recourse, and no fixed timeline forcing a shortfall.
How much does it cost?
03
The fee is a fixed percentage of the outstanding purchase amount, charged monthly until it's cleared. It's agreed upfront and never repriced or compounded — the faster a cohort collects, the lower the total cost.
What data do you need, and what do you do with it?
04
Read-only access to your MMP, app stores, and payment processor. It's used only to analyze your cohort history, and it's never resold or shared with third parties.
What portion of a cohort do you fund?
05
The purchase amount is a portion of that cohort's UA spend, sized to your cohort history. We fund part of the ad spend; the rest — and its results — stays with you.
How fast can we start?
06
Once you connect your data read-only, we typically return your cohort analytics and, where it fits, a purchase offer within days, not weeks.
Do I have to take funding to get a read on my cohorts?
07
No — cohort analytics and growth advice are available on their own, [free / for a fee of …], with no obligation to take a purchase offer.
Nothing on this page is an offer of financing or a statement of deal terms. Any purchase amount is a purchase of a share in the financed cohort’s future receipts, provided non-recourse, unsecured, and non-dilutive, and subject to review and agreement of terms.
create your account
Create an account, connect your data read-only, and see your cohorts. Funding is a later step you request from inside.