check
Your app name, or a store link
Check your app and see what we would consider. No data connection, no signup, no calls.
V17 Cohorts provides capital for user acquisition and access to a Growth Advisor who has managed $1–5M in monthly ad budgets. When you need it, they join your in-house team and help scale marketing without losing efficiency.
We fund cohorts and help you scale the business
FOR MOBILE APPS
COHORT FINANCING
V17 Cohorts
We come back with a purchase offer once your data is connected and your cohort history clears the score threshold.
The purchase amount for each new cohort is a portion of its UA spend. The fee is a fixed percentage of the purchase amount per month; repayment is a share of that cohort’s net revenue. We co-invest, so your share of the risk stays with you.
Cohort purchases
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Until a store or payment source is connected, net revenue is estimated. For subscription monetization, connecting store or payment-provider data additionally unlocks MRR, active subscriptions, and subscriber retention.
Connect your data sources and we send back live ROAS by cohort, payback curves, retention, a cohort triangle, and a shareable Funding Digest link.
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Cohort intelligence
We read your full cohort history first.
Capital follows, for what’s next.
Capital follows, for what’s next.
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What you get
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How it works
Read-only access to your MMP, App Store Connect, Google Play, Stripe, and other data sources. No SDK required.
Connect
0 / 4
One score across your full cohort history — how each cohort paid back, month over month — with a per-factor breakdown.
Score
0 / 4
One score across your full cohort history — how each cohort paid back, month over month — with a per-factor breakdown.
Fund
0 / 4
One score across your full cohort history — how each cohort paid back, month over month — with a per-factor breakdown.
Remit
0 / 4
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How it works
0 / 4
The purchased cohort’s share of that financed cohort’s net revenue each period — including organic revenue — until the purchase amount and accrued fee are cleared. Then the deal is closed.
Remit
0 / 4
We co-invest in your next cohort’s UA spend once your cohort history clears the threshold. The fee rate is agreed upfront and fixed for the deal — no warrants, no board seat, no covenants, no personal guarantees.
Fund
One score across your full cohort history — how each cohort paid back, month over month — with a per-factor breakdown.
Score
0 / 4
Read-only access to your MMP, App Store Connect, Google Play, Stripe, and other data sources. No SDK required.
Connect
0 / 4
This is not agency marketing management. Your team keeps full control, and the expert steps in selectively — when their experience is genuinely needed.
Works out which channels and hypotheses are ready to grow, and how fast the budgets should rise.
Scaling strategy
Helps keep CAC, LTV, payback and cohort profitability under control as you scale.
Cohort economics
Sits in on strategy sessions, helps make the calls that matter, and passes on experience with large traffic volumes.
Team support
The bigger the ad budget, the more a mistake costs. So alongside financing, V17 Cohorts gives you access to a Growth Advisor who has run marketing budgets in the millions.
They join as an advisor and help your in-house team make stronger calls:
A scaling expert — alongside your team
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More than financing
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We purchase a share of a cohort’s future revenue and pay for it upfront. The fee accrues on the outstanding purchase amount every month until it’s cleared. Remittances include organic revenue.
remittance = purchased share × net revenue
fee = rate × purchase amount
How it’s calculated
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Months outstanding
There’s no fixed end date — collection continues until the purchase amount and fee are cleared, and nothing beyond that cohort’s revenue share is ever owed. The mechanism is the same for every cohort.
The fee is a fixed percentage of the purchase amount, charged every month until it’s cleared: agreed upfront, never repriced, never compounded. A cohort that collects quickly pays less; one that takes longer pays more.
Clear it faster, pay less.
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Pricing
2 / 2
What we never ask for
1 / 2
Your data stays read-only
Measured on mature cohorts, net of store fees and refunds.
Proven payback
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Enough observed periods to build a curve we can stand behind.
Sufficient history
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Threshold shared before review; it depends on purchase size.
Minimum monthly revenue
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Net cohort revenue plus organic — strong organic only speeds up collection.
Recurring, forecastable revenue
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Subscriptions, in-app purchases, ads — any model, as long as revenue attributes to the cohort.
Attributable monetization
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The gates,
stated plainly.
Cohort history needs to be forecastable before we can underwrite what comes next. Here are the thresholds we use to decide.
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Eligibility
Is this a loan?
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What happens if a cohort underperforms forecast?
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How much does it cost?
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What data do you need, and what do you do with it?
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What data do you need, and what do you do with it?
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How fast can we start?
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Do I have to take funding to get a read on my cohorts?
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How the deal works, in plain terms.
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FAQ
Nothing on this page is an offer of financing or a statement of deal terms. Any purchase amount is a purchase of a share in the financed cohort’s future receipts, provided non-recourse, unsecured, and non-dilutive, and subject to eligibility, underwriting results, and applicable regulation.
