B2B: MarTech, Support & Sales Automation, AI Productivity Tools and Lending-Related FinTech
B2C: AI/GenAI, HealthTech, Wellbeing, Productivity Tools, Future of Work, FinTech, EdTech, Entertainment, Lifestyle and other products with strong user retention patterns
Focus
B2B: MRR $30k+ and growing
B2C: MRR $10k+ and growing
Stage: Seed–Series A+ (PMF achieved)
We invest in strong product-first teams ready to scale globally
Equity Investment
V17 Equity
Seed – Series A+
Our primary focus is B2C, with selective interest in B2B solutions that strengthen our portfolio across AI Productivity Tools and Automation, MarTech, FinTech and Future of Work
We invest in product-first teams with proven traction, ready to scale globally
Equity Investment
V17 Equity
B2B: MarTech, Support & Sales Automation, AI Productivity Tools and Lending-Related FinTech
B2C: AI/GenAI, HealthTech, Wellbeing, Productivity Tools, Future of Work, FinTech, EdTech, Entertainment, Lifestyle and other products with strong user retention patterns
Focus
Stage: Seed–Growth
The program for product-first teams that need extra firepower testing growth hypotheses, scaling and optimizing marketing channels and building strategic partnerships
We've built a repeatable methodology — a structured program with a regular cadence that adapts to each company's stage — to address the most common growth bottlenecks: faster, more efficient ideation; scaling proven channels while testing new ones and building out in-house marketing teams
Marketing Accelerator / Marketing-for-Equity
The 17X Program (Marketing Accelerator)
Seed — Growth
Built with agencies that have scaled B2C companies up to 17X.
A structured methodology that fixes growth bottlenecks — from ideation to channel scaling to team-building
Marketing Accelerator / Marketing-for-Equity
The 17X Program (Marketing Accelerator)
Pair it with our Marketing Accelerator to compound the results
Fit if: your cohorts are stable, payback and retention are strong, and you're already spending at least $100k/month on paid acquisition
We provide cohort financing to accelerate growth without giving up equity in your cap table
Cohort Financing
V17 Cohort Financing
Seed — Growth
Best fit for companies with stable cohorts and proven paid acquisition
Non-dilutive capital to accelerate growth without touching your cap table
Cohort Financing
V17 Cohort Financing
Pair it with our Marketing Accelerator to compound the results
Fit if: your cohorts are stable, payback and retention are strong, and you're already spending at least $200k/month on paid acquisition
We provide cohort financing to accelerate growth without giving up equity in your cap table
Cohort Financing
V17 Cohort Financing
Seed — Growth
Non-dilutive capital to accelerate growth without touching your cap table. Best fit for companies with stable cohorts and proven paid acquisition.
Cohort Financing
V17 Cohort Financing
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About foundation
We dive deep — from single metrics and the story behind them to the whole scaling strategy
Depth
We go beyond capital — working alongside founders and bringing our own team and expertise wherever needed: marketing, strategy, business development and operations
Partner-first
From equity to marketing-for-equity and revenue-based financing
Diverse models
B2C, B2B SaaS, FinTech and AdTech/MarTech
Deep expertise
15+ years at the intersection of tech, marketing and growth. Built, scaled and exited businesses
Experience
Scaled marketing budgets from thousands of dollars to millions per month. $30M+ in ad spend per month managed to date
Know-How
test
60+ companies helped to build and scale
60+ companies
Our formula for growth: Investment + marketing + infrastructure
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How we work
Tell us about your startup
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Apply
We analyze potential product and market fit
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Evaluate
Together, we plan the best growth path across the 3 main tracks we offer
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Strategy session
We provide capital, marketing expertise and growth strategy
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Partnership
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How we work
We provide capital, marketing expertise and growth strategy
0 / 4
Partnership
Together, we plan the best growth path across the 3 main tracks we offer
0 / 4
Strategy session
We analyze potential product and market fit
0 / 4
Evaluate
Tell us about your startup
0 / 4
Apply
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Investment areas
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Fintech tools improving financial wellness for everyday users
AI-driven products using personalization and behavioral insights
Subscription-based platforms with strong retention and engagement
We invest in apps that redefine how people interact with technology
B2C Consumer Apps
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FinTech solutions that streamline lending and access to capital
AI Productivity Tools that speed up work and processes
E-commerce solutions that boost conversion and global reach
MarTech tools driving engagement and retention
AdTech tools focused on ROI through data and automation
We support tools that help businesses scale smarter and faster
B2B SaaS Tools
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Investment models
We combine traditional financing with innovative marketing-based investment models
Flexible capital to match your growth strategy
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We invest directly in your company — sharing risks, growth and success
Equity Financing
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We turn marketing traffic and media power into capital, fueling growth through performance-based campaigns
Traffic-as-Investment
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Get capital now and repay as your revenue grows — keep your equity, stay in control
Cohort Financing
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Fast access to funds with flexible repayment options that fit your cash flow
Merchant Cash Advance
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Traditional term loans and credit lines for predictable financing
Debt Instruments
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Portfolio companies
More announcements coming soon
Equity
Growth
FinTech
The all-in-one business app that can register your business, send and chase invoices, do your bookkeeping and file your VAT, Corporation Tax and MTD Self Assessment