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What we offer
APPLY
You bring product excellence. We bring world-class performance marketing and execution to win international markets
We work with strong product-first teams ready to scale globally
Your Growth Partner, From Marketing to Financing
studio growth partner
v17
Three tracks to
accelerate your growth
01
Your Launchpad — pick one or combine several, everything in one place
B2B: MarTech, Support & Sales Automation, AI Productivity Tools and Lending-Related FinTech
B2C: AI/GenAI, HealthTech, Wellbeing, Productivity Tools, Future of Work, FinTech, EdTech, Entertainment, Lifestyle and other products with strong user retention patterns
Focus
Stage: Seed–Growth
The program for product-first teams that need extra firepower testing growth hypotheses, scaling and optimizing marketing channels and building strategic partnerships
We've built a repeatable methodology — a structured program with a regular cadence that adapts to each company's stage — to address the most common growth bottlenecks: faster, more efficient ideation; scaling proven channels while testing new ones and building out in-house marketing teams
Marketing Accelerator /
Marketing-for-Equity
The 17X Program
Seed — Growth
Built with agencies that have scaled B2C companies up to 17X
Paid in cash, equity or revenue share
A structured methodology that fixes growth bottlenecks — from ideation to channel scaling to team-building
Marketing Accelerator / Marketing-for-Equity
The 17X Program
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No claim beyond that cohort's own revenue
No collateral, no personal guarantees
No board seat, no covenants
No equity, no warrants
What is never asked for
A fixed percentage of the financed amount, charged monthly. Agreed before the deal, never repriced, never compounded. A cohort that pays back quickly costs less; a slow one costs more. There is no maturity date to breach.
How the fee works
V17 Cohorts purchases a share of the future revenue of one financed cohort and pays for it upfront. Collections aren't a schedule of instalments — they're a fixed share of what that cohort actually earns.
V17 Cohorts pairs cohort analytics and a Growth Advisor with growth capital for mobile apps: we fund part of the advertising budget upfront and are paid from the revenue those users generate.
Cohort Financing
V17 Cohorts
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Seed — Growth
V17 Cohorts provides growth capital to mobile app companies, funding the advertising budgets that bring in new users and being repaid out of the revenue those users generate.
Cohort financing for mobile apps
V17 Cohorts
B2C: USA, Europe or Global
B2B: MarTech, Support & Sales Automation, AI Productivity Tools and Lending-Related FinTech
B2C: AI/GenAI, HealthTech, Wellbeing, Productivity Tools, Future of Work, FinTech, EdTech, Entertainment, Lifestyle and other products with strong user retention patterns
Who we typically work with
Typically Seed to Series A+ teams with product-market fit and growing recurring revenue
We invest in strong product-first teams ready to scale globally
Equity Investment
V17 Equity
Seed – Series A+
We mostly work with B2C products, and selectively with B2B teams in AI productivity, automation, MarTech, FinTech and Future of Work
Alongside our marketing and growth work, V17 can also invest directly in product-first teams with proven traction
Equity Partnership
V17 Equity
02
About foundation
We dive deep — from single metrics and the story behind them to the whole scaling strategy
Depth
We work alongside founders, bringing our own team and expertise wherever needed: marketing, strategy, business development and operations
Partner-first
Flexible ways to pay for growth work: cash, equity or revenue share
Diverse models
B2C, B2B SaaS, FinTech and AdTech/MarTech
Deep expertise
15+ years at the intersection of tech, marketing and growth. Built and scaled businesses
Experience
Scaled marketing budgets from thousands of dollars to millions per month. $30M+ in ad spend per month managed to date
Know-How
test
60+ companies helped to build and scale
60+ companies
Our formula for growth: marketing + infrastructure + capital
03
How we work
We provide marketing expertise, growth strategy and, where it helps, financing
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Partnership
Together, we plan the best growth path across the 3 main tracks we offer
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Strategy session
We analyze potential product and market fit
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Evaluate
Tell us about your startup
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Apply
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Who we work with
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Fintech tools improving financial wellness for everyday users
AI-driven products using personalization and behavioral insights
Subscription-based platforms with strong retention and engagement
We work with apps that redefine how people interact with technology
B2C Consumer Apps
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FinTech solutions that streamline lending and access to capital
AI Productivity Tools that speed up work and processes
E-commerce solutions that boost conversion and global reach
MarTech tools driving engagement and retention
AdTech tools focused on ROI through data and automation
We support tools that help businesses scale smarter and faster
B2B SaaS Tools
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Ways to work with us
Growth services first, with financing that supports them
Flexible ways to pay for growth
01
Alongside our marketing and growth work, V17 can also invest directly in your company
Equity
02
Performance-based marketing campaigns, paid partly in equity or revenue share
Performance marketing for equity or revenue share
03
Cohort analytics and a Growth Advisor, plus funding for part of your user acquisition, paid from the revenue it generates
V17 cohort finance
04
Growth audit, channel testing, creative production and team building, paid in cash, equity or revenue share
Marketing Accelerator (17X Program)
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Partners
